The largest ordinary-sized billboards/hoardings are located primarily on major highways, expressways or principal arterials, and command high-density consumer exposure (mostly to vehicular traffic). These afford greatest visibility due not only to their size, but because they allow creative "customizing" through extensions and embellishments. Posters are the other common form of billboard advertising, located mostly along primary and secondary arterial roads. Posters are a smaller format and are viewed principally by residents and commuter traffic, with some pedestrian exposure.

Digital Wall Painting

Image-building is a long-term process of influencing the surroundings - creating and influencing personal and media image, to the direction that supports the objectives, visual style and overall brand image of a company, product or personality. Positive image supports the sales and marketing effort.

Market research, which includes social and opinion research, is the systematic gathering and interpretation of information about individuals or organizations using statistical and analytical methods and techniques of the applied social sciences to gain insight or support decision making.

Your strategy in advertising should be to drive high-quality traffic to your website and capture leads. These leads will be nurtured with an omnichannel workflow. During the advertising strategy planning, you must decide on an advertising budget and set specific objectives and how to select their creative strategy.It determines how the objectives will be accomplished. Advertising media and programming schedules are used to implement a creative strategy. The final step is implementing the strategy and evaluating its effectiveness.

Social media management is the process of creating, scheduling, analyzing, and engaging with content posted on social media platforms, like Facebook, Instagram, and Twitter. A social media manager may be employed by a brand, individual, or business to reach new customers online or to improve and maintain their reputation. Social media managers are experts at handling social media activity, from responding to customer comments to developing strategy on how to achieve long term marketing goals by publishing original content. However, there are also social media management tools that give you control over your own strategy.